Driving home yesterday, I was slightly annoyed by the commercial on the radio. I wasn't actually listening to the content, but the man's voice was driving me crazy. Zoë and Josephine were uncharacteristically quiet in the back seat and suddenly Zoë piped up, "Mom!"
"Yes, Zoë."
"Did you just hear in that story? They said Josephine!!"
The voice had actually said "Joseph", but that's beside the point. I couldn't help but smile about her choice of words and the thought of an annoying ad being a story in her mind.
It also reminded me of an old advertising axiom my dad loved to remind everyone one of: radio is the theater of the mind.
I suppose some advertisers still live by that.
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